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Tuesday, April 10, 2007

What you can do

Older woman resting her head on her hand

What you can do

Your support and involvement is crucial to the success of our campaign. We cannot help stop elder abuse without you.

On this page

Make a donation to our elder abuse appeal

By joining our campaign with a regular gift or a donation, you can help protect older people from abuse.
Make a donation to the elder abuse appeal

Send Joan's story to a friend

If you have watched Joan's story, help us to raise awareness of elder abuse by sending this video to a friend.
Send Joan's story to a friend

Help us to urge the Government to 'lose the loophole'

Help us to increase pressure on the Government to ‘lose the loophole’ by sending an email to the Lord Chancellor.
Take action now

Tell us your views on elder abuse

Share your experiences of elder abuse with us and we will use them to build a case for change.
Visit our elder abuse discussion board

Become a Help the Aged campaigner

Without your support, our campaigns can't be effective, so please sign up for our free monthly newsletter by putting your name in the box at the top right of this page. You will receive our free monthly updates and news of forthcoming campaign actions.

Raise awareness locally

Help the Aged has published a range of information about elder abuse. We are distributing materials through a range of outlets - from GP surgeries to older people's forums.

Does your local library have a space for distributing information about issues affecting the public? Perhaps you could place a stack of leaflets there? Or in your community centre?

Both publications are free can be ordered by emailing publications@helptheaged.org.uk.

There are many other things you could do to help raise local awareness of our campaign. For example, does your church, school or community produce a newsletter? Perhaps you could write a short article to be included in the nexPublisht newsletter?

© Help the Aged 2007. Registered Charity No. 272786

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Help the Aged

Help the Aged believes older people have the right to live free from fear and harm and is committed to ending elder abuse.

Woman in despairElder abuse occurs when an older man or woman is harmed, mistreated or neglected.
We need your support to increase awareness of elder abuse and to ensure that the Government acts now to stop it.

View Joan's story film

Joan's story is just one of over 500,000 cases of elder abuse that are happening in the UK now. Join our campaign to end elder abuse.

What we want

We're calling on government to help older people speak out, increase awareness, and legislate against abuse.

Our celebrity supporters

Stars of TV and film explain why they are saying 'enough is enough' to elder abuse.

News

What we've done during this campaign and what progress we've made.

What you can do

Your support is crucial to our campaign. Find out how you can help us raise awareness of this issue.

Make a donation to the Enough is Enough appeal

By joining our campaign with a regular gift or donation, you can help protect older people from abuse.

Advice & information

What are the signs and causes of elder abuse and what can you do if you suspect abuse is taking place?

The facts

Discover the shocking facts about elder abuse.

© Help the Aged 2007. Registered Charity No. 272786

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How to campaign

How to campaign

Older man shouting
We'll help you to make your voice heard on older people's issues.

Your campaign could make a real difference to older people's lives. For maximum impact, you'll need to plan it carefully and make sure you have plenty of publicity to get the message out there. Our guide to campaigning will show you how.

Why campaign?

In a democracy, politicians and decision-makers are accountable to you - so let them know what you want!

How to plan a campaign

The success of your campaign will depend on the preparation you put in. Work out what you want and who can help you achieve it.

Using the media

Getting your campaign in the news will raise your profile, gain support and put pressure on the decision-makers.

© Help the Aged 2007. Registered Charity No. 272786



What we want

Older woman looking afraidWhat we want

Half a million older people are believed to face abuse at any one time in the UK. It is a human right to live free from harm and to be treated with dignity.

What we are calling for

Our campaign to stop elder abuse is a long-term strategy. We have six objectives we believe will make this possible.

  1. Greater awareness
  2. More and better training
  3. Equal priority for elder abuse and child abuse
  4. Effective regulation and inspection
  5. Greater awareness in the legal profession
  6. Support and empowerment of older people

Greater awareness

Over time we hope to achieve a change in society’s attitudes to older people and their treatment.
We want increased awareness of the nature and scale of elder abuse and of what people should do if they suspect that an older person is being abused.

Why this is important: If people can recognise the signs of elder abuse, they can take action to stop it. Help the Aged believes that confusion around how to recognise, respond and take action on abuse means it could remain undetected and unreported by many people.

More and better training

Raising awareness of elder abuse amongst professionals enables them to take action against it.
We want training in the prevention, recognition and management of elder abuse to be a basic element of all staff training for anyone who has a frontline role working with older people: for example care agency staff, doctors, nurses, council staff and social workers.

Why this is important: This would increase the access to and quality of help for those affected by elder abuse. Awareness-raising with professionals who go into people’s homes can help to increase early detection of abuse and ensure older people are protected.

Equal priority for elder abuse and child abuse

Sending a clear message to older people, care workers and care providers, local authorities, the police and the public at large.
We want the issue of elder abuse to be taken seriously and to learn from the experience of other experts in protecting another vulnerable groups.

Why this is important: Child protection legislation is widely understood to be serious, binding and rigorously enforceable. But adult protection systems are currently under-resourced and poorly enforced. As a result elder abuse cases are not always dealt with as effectively as they should be. This impacts on the older people who try to access the system, and leaves those professional experts trying to tackle abuse isolated.

Effective regulation and inspection

Improved protection from abuse for older people through the regulatory and inspection systems of health and social care.
We want strengthened national minimum standards and performance indicators for care; the integrated regulator for health and social care to place elder abuse at the top of its agenda; and The Healthcare Commission to oversee an annual “health check” on adult protection.

Why this is important: More effective enforcement by the regulators and delivery of best practice across the sector.

Greater awareness in the legal profession

Perpetrators of elder abuse are rarely pursued through the justice system and successful prosecutions are very rare. Elder abuse is not recorded separately within crime statistics so tracking it is also difficult.
All levels of the police and judiciary need to be better equipped and trained to understand, detect and act against elder abuse. This includes rank and file police, solicitors, the Crown Prosecution Service and probation staff.

Why this is important: Increased awareness will increase protection and accountability for older people and prosecutions for elder abuse offences. This would improve justice for older people, act as a deterrent to would-be abusers and encourage older people to report abuse.

Support and empowerment of older people

Increased awareness amongst older people of what is unacceptable treatment and what support is available.
We want increased availability of high quality independent advocacy services for older people; older people who manage their own care to be informed of their right to have potential carers that they employ checked; and increased awareness of the potential of the Human Rights Act.

Why this is important: Understanding what constitutes abuse, and the support available, will help more older people to speak out.

What is Help the Aged doing?

  • Campaigning for change - lobbying government and other organisations to achieve progress on our six policy objectives.
  • Raising awareness with the general public through the media, through community organisations, churches, Trade Unions and corporate partners.
  • Helping to fund the Action on Elder Abuse helpline.
  • Providing training on how to recognise the signs of elder abuse for all Help the Aged staff who have a frontline role with older people.
  • Producing information materials aimed specifically at older people and the general public.
  • Giving training to older people on money management, teaming up with Barclays for the Your Money Matters programme.

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